About us
The Founder Kelly Ying
Behind Beauté Babe is Kelly Ying, a Vietnamese-born woman who built her life in Los Angeles. Like many women, Kelly spent years searching for products that truly worked—solutions that didn’t just mask problems temporarily, but healed, restored, and nurtured.
She struggled to find haircare that was not only effective but also aligned with her values: clean ingredients, conscious living, and a sense of self-care that went beyond vanity. Through this search, Kelly realized something powerful—beauty is not about perfection, but about confidence and the way you choose to care for yourself every day.
Beauté Babe became her answer: a brand born from her personal journey of seeking real, lasting results and a deeper meaning in self-care.
How Beauté Babe Was Founded
Beauté Babe was founded on a simple truth: when you care for yourself, you shine differently.
For Kelly, hair was never “just hair.” It was confidence, energy, and identity. But she knew that in today’s fast-moving world, especially for Gen Z, it’s easy to overlook self-care while chasing goals and dreams. She wanted to create something that made it simple—and beautiful—to take that time back.
By combining advanced nano technology with natural, safe ingredients, Beauté Babe delivers products that restore hair from within. More than that, it delivers a mindful moment: a reminder that caring for your hair is also caring for your spirit.
Beauté Babe isn’t just a product line—it’s a lifestyle philosophy. It’s about conscious beauty that empowers young people to feel strong, confident, and radiant—inside and out.
Rooted in Heritage, Driven by Innovation
As a husband-and-wife team, they poured their Vietnamese heritage into every detail: the soft transparency of biodegradable packaging, the gentle floral fragrance that lingers like a memory, the commitment to ethical sourcing that uplifts the communities they call home. Yet they never lost sight of their modern promise—to deliver salon-quality repair in just five minutes, so you can step into your day with hair that feels as strong and luminous as you are.
At Beauté Babe, we make this promise to you:
Kelly & Harvey
Founders
🌿 Clean & Conscious – Safe, natural-based formulas that respect your body and the planet.
🔬 Science-Backed Effectiveness – Every product is created to truly work, restoring and transforming your hair from within.
✨ More Than Haircare – Each ritual is a mindful act of self-care, helping you feel grounded and confident.
💖 Empowered Beauty – We believe beauty is strength. When you feel good about yourself, you can take on the world.
Our promise is simple: we’re here to help you feel beautiful, confident, and authentically you.